nasa & jpl brand work
The Retun of the Worm:
As a designer with a background in branding, it has been the honor of a lifetime to work with and be entrusted to handle one of the world’s most recognizable and important brands, NASA. A few months after joining the team at JPL, I was asked to help HQ propose a solution to reintroduce the NASA Logotype (1975) into the Graphic Standards Manual. Working alongside NASA’s Bert Ulrich and the original “Worm” designer Richard Danne, we came up with a solution that favored bold, large supergraphic applications and provided guidance for use and a rationale for limited use cases. This was presented to senior leadership and adopted by NASA Director Jim Bridenstine.
Graphic Standards:
Additionally I currently manage NASA’s Graphic Standards Manual, which is a federally recognized document that provides guidance for use of our brand. Part of my role is to evolve the document as the needs of our users have evolved. Currently work is in progress on a website that would take the manual fully digital.
Europa Clipper
After several internal attempts and a few very complicated identifiers, we worked with the Clipper team to help them create a mark that represented their mission exploring Jupiters icy moon in our continued hunt for water/life on other planets.
JPL Design Sytem:
The redesign of the jpl.nasa.gov site presented an opportunity to work with my web team to start to build a design system and foundation for cohesive web development across JPL. We leveraged the website design system to create an 80-slide suite of presentation templates for the Lab, and give the JPL logo a refresh – and we picked up a webby along the way.
disney
Disney Digital Network created high quality, digital-first stories and delivered them to Millennial and Gen Z audiences through the Disney social platforms and influencers. The network, which reached over one billion followers and published more than 6,000 pieces of content every month, was made up of editorial sites, more than 300 social media channels, and a curated network of hundreds of influencers.
For the launch of DDN at Newfronts and Cannes Lions, we created a platform using hundreds of hand-drawn unique doodle sets customized for each of the 7 core verticals that can be applied to various marketing materials, creating a custom look within a unified style.
The Disney LOL app was a platform for broadcasting Disney meme’s and micro-content. Audience can consume and share memes, short videos and create their own user generated content. Work included brand management, co-direction of a broadcast commercial and management of a design team who created 100s of new assets weekly.
new museum
Starting only with a logo file, I created a full graphic program and templates for the New Museum that connected all in-house print materials from gallery guides and educational brochures to maps, membership collateral, tickets, wayfinding, & cafe branding.
